So off I went on May 20th to the annual Beauty UK show at the NEC in Birmingham. I went along with a PR and buyer from Boots (that post will be coming up soon), but at the same time I was attending for my own business interests. I need a new therapy couch and the show beats looking at equipment online. You can actually try stuff out and get a better feel for what will meet your needs.
The show didn’t seem to have as many exhibitors as it has had in past years and there wasn’t any one trend being showcased. However I did discover some wonderful skin care from the French brand Payot, from Collgen London, distributors of Natural Collagen Inventia products, and from Hydropeptide, an American company who’s products are distributed in the U.K. through Bioactive Beauty.
Payot’s multi-purpose Elixir with extracts of myrrh and amyris was wonderful to try. The scent is very subtle and can be used on the face, body and hair to nourish and hydrate.
Inventia are a line of anti-ageing products that use non-hydrolysed, biologically active natural collagen from non-animal sources. They are hypoallergenic and paraben/preservative-free. The list of claimed benefits is pretty extensive, so do give their website a look. You’ll see they have a collagen filled gold face mask which looks really intriguing. I was given two 5ml pots of Inventia; one of a serum and the other is the collagen day cream. I’m looking forward to trying both. Unfortunately I wasn’t able to get a mask to try (damn!).
Hydropeptide are another brand specializing in anti-ageing products using a combination of up to 21 different peptides. Peptides are short chain amino acids that help with the production of collagen and elastin in the skin. Both of which are necessary to keep the skin looking smooth and plump and, I’m sorry to say, we produce less and less of as we get older. One product in particular that perked my interest was the SPF 30 Enhancing UV Protection which gives UVA/UVB coverage and adjusts to match your skin tone. You can apply makeup afterwards or use it on its own. I got a little sachet of that to try along with a few others.
There was a makeup artists’ competition going on with some really spectacular special effects work being done.
The Neal’s Yard stand, which I could spend ages dithering over, trying all their wonderful products.
The show is held annually over two days, Sunday and Monday, from 10 am to about 4 pm each day and to properly see everything, you do need several hours. I know I was more than ready to head for home by mid-afternoon.
A great day out and I’m looking forward to going to the Big Show aka Olympia Beauty, in London in September!